EDITORIAL & COMMERCIAL
Fashion Styling for photo shootings & video productions
Fashion styling on a production set requires passion for the industry, a deep understanding of the message & creative vision behind the brands, good sense of style/styling as well as the understanding of varying genres, historical periods and cultures. The ability to dress different body types and to choose the right styles & colors, according to the message that has to be transmitted, is one fundamental component defining the success of a production.
As a stylist, my goal is to accompany you through all phases of the project, making sure that the campaign story is comprehensively and emotionally narrated by means of fashion.
YOUR BRAND MESSAGE...
... communicated by means of Fashion.
YOUR BRAND IDENTITY -
THE CREATIVE VISION
Identifying your brand DNA and defining the message that you want to transmit are the first and most important steps within the creative process.
With my skills and with my years of experience, I will successfully support you define your brand values and communicate them visually with the right styling.
MOOD & MATERIAL
After the creative target has been defined, the next step is to visualize it accordingly within a mood board. Sometimes for you as a customer it is hard to know what you want - but you recognize it when you see it, right?
A mood board is an inspirational panel that combines images, colors, wordings and textures to define the style of a project and is the most effective communication tool to present the creative vision.
OUTFIT PLANNING &
After finalizing the mood board, I will make sure to find the best outfits, accessories and props in order to communicate the creative vision, nevertheless respecting the timeline, the budget and of course your personal wishes and demands as a customer.
After all looks have been defined, it is my role to coordinate all model details before the photo shooting and to make sure that everything is functioning smoothly on the set.
More than this, I can consult you with all aspects of the production and also use my network to find the right models, photographers, make-up artists or locations.
After the shooting has been finalized, I can further assist you to implement the material on different communication platforms and channels.
With my years of experience in marketing for famous fashion brands, I can consult you regarding the right ways to reach your target customers.